Traffic Sources Analysis
We will perform a full analysis of all sources that are generating traffic for your hotel's website, and evaluate where your bookings are coming from and why. You’ll receive a detailed assessment along with practical recommendations on how you can improve your targeting and standings with each source. Drive more traffic to your website, increase the quality of the traffic you receive, and convert more lookers to bookers.
Conversion Optimization Audit
Our conversion optimization audit is an in-depth review of your website's user experience and conversion optimization. This audit helps us determine if your website is geared to convert your target audience effectively, if there are any problems you need to fix or if there are any improvement opportunities that you can take advantage of immediately.
Paid Search Audit
We will uncover current inefficiencies and identify opportunities to improve the performance of your PPC campaigns. We will perform a full keyword analysis on your current keyword strategy and develop a custom plan for your property that will allow you to target only the best prospects and maximize the reach of your campaigns.
Social Media Audit
This audit analyzes in depth your hotel's presence relative to your direct competition across the various social networks and offers a strategy for ways to improve it. We go beyond the usual vanity metrics that some agencies obsess over such as number of likes and followers, to more important insights such as key demographics and trends that provide true value in helping your hotel get more bookings and leads.
Technical SEO Audit
Our technical SEO audit is a comprehensive review of your website’s compatibility with SEO best practices, its content architecture, and backlink health. We will identify problem areas that are preventing your website from ranking higher in search results, and discover untapped opportunities for further optimization and improvement of your results.
Third Party Tools Recommendations
Our third party tools analysis provides you with detailed recommendations on any third-party tools and modules that can help you run, measure and market your hotel property more effectively.