The Analyst plays an integral role in delivering accurate and easy to understand Analytics insights to clients.

Primary Duties & Responsibilities:

Aggregates data from multiple data sources, analyzes, and presents findings for optimization efforts.
Recommend metric, and best practices for the measurement of digital marketing campaigns.
Executes reporting and analytic tasks in support of clients and other team members.
Gathering qualitative and quantitative data, developing reports, and creating client presentations that are insight-driven and tell a story.

General Qualifications:

7+ years of experience in digital marketing and analytics.
Proven experience with web analytics tools and have experience segmenting data, extracting and merging data sets, and creating visualizations of complex data to help marketers analyze and better understand user behavior, marketing performance and conversion.
Strong analytical skills and business acumen are a must, along with the ability to be detail and deadline-oriented while managing multiple projects.
Ability to explain the complex and distill complex data to meaningful and actionable data
Advanced understanding of web analytics tools -- pathing, attribution modeling, and statistics.
Experience using online analytics tools such as Adobe Analytics (SiteCatalyst) and Adobe Ad Hoc Analysis (Discover) to analyze, interpret, draw conclusions and summarize information, and present these conclusions in written visual reports and/ or verbal presentations.
Experience with attribution modeling
Strong statistics knowledge (regression, correlation, statistical significance, confidence intervals)
Experience in advanced web analytics methodologies such as audience segmentation analysis, experimentation and testing, competitive analysis, surveys and market research.

Experience in at least one of the following:

Submit your CV to hello@hotellytic.com

We are not interested in placement agencies or companies at this time.