Measurement & Analytics Assessment
We conduct a comprehensive review of your current digital marketing performance tracking framework, and technical assessment of your analytics implementation and usage. Our assessment is designed to identify which gaps need to be filled to meet your objectives, and give you clear action items for improvement.
Multi-Channel Attribution Modeling & Analysis
Our attribution modeling services illuminate how your customers convert across all marketing channels, including email, search, direct visits to your website, social networks, etc., and accordingly allow you a holistic view of the positive campaign effects.
Measurement Strategy Development
Accurate insights are critical for results-driven marketing. We guide you with the creation of a strategy to decide what data to collect in order to drive insights, not just information, that will help you achieve objectives and enhance your approach to analytics.
Multi-Channel Reporting, Analysis, & Insights
Monthly and/or quarterly analysis of your digital marketing performance to give you ongoing strategy feedback and insights. We go way beyond traditional web analytics, providing detailed insight across all of your paid, earned and owned media, and across a variety of platforms including mobile (smartphones, iPads, etc.) email, social, etc. to tell you what's working, what's not and how to optimize the performance of your digital assets.
Competitive Intelligence & Benchmarking
You have to look beyond your own data to know if your digital channels are performing well. We will help you gather external data where possible, and analyze your results to get a realistic insight on your performance.
Web Measurement & Analytics Training
We will give you a working knowledge of the tools, technologies and methods to improve results from your online marketing assets. You’ll learn how to define the most appropriate performance indicators, how to create a comprehensive measurement framework, and how to use analytics to evaluate the effectiveness of your digital marketing campaigns.