Conversion Optimization

How well your website converts traffic into bookings and leads is crucial to the success of your hotel. Our conversion optimization services will help you more efficiently and effectively convert customers from 'lookers' to 'bookers' once they reach your digital experience.

Customer Journey Mapping

We craft the ideal touchpoint map and media mix to engage each target segment, measuring and optimizing along the way. By tailoring communication to each customer's unique perceptions, needs, and preferences, you'll see more direct bookings and improved ROI. 

Mobile Services

We provide top notch solutions for advanced measurement implementations, analysis, and optimization for mobile to assure your digital presence regardless of platform.

A/B Testing

One surefire way to maximize ROI is through regular A/B testing. A/B testing is the tactic of comparing two variations of ad copy, landing page designs, etc. against each other in real time. Using test and target tools like Optimizely and Visual Site Optimizer, we can help you identify, test, and implement the right changes to your digital marketing efforts that result in a better bottom line. 

Attribution Modeling

Attribution modeling allows you to attribute values to all the factors that contribute to a purchase or conversion. When a model is a better reflection of reality, it lets you take better future decisions.